Privacy Policy
Effective date: October 5, 2026 (the date this Policy is published)
Last updated: October 6, 2026
1. Who we are and what this policy covers
FuelFi (the website fuelfi.ca and the FuelFi web application, together the "Service") is operated by Price Peer Corp., a corporation incorporated under the laws of Canada, operating as FuelFi ("FuelFi", "we", "us", "our").
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information - information about an identifiable individual - when you use the Service. It forms part of our Terms of Service. It does not cover third-party websites or services we link to.
2. Accountability
We are responsible for the personal information under our control. Our Privacy Officer, who is also the person in charge of the protection of personal information for the purposes of Quebec law, can be reached at privacy@fuelfi.ca.
3. Consent
We collect, use and disclose personal information with your consent, except where the law permits or requires otherwise.
- Express consent. When you create an account, you are asked to agree to this Policy and the Terms of Service. Optional features - public attribution of your username, raffle participation, push notifications and location access - each ask for your consent separately, and each is off until you turn it on.
- Withdrawing consent. You can withdraw consent at any time, subject to legal or contractual limits, by changing the setting in the app or contacting the Privacy Officer. Withdrawing consent to information needed to operate your account (your phone number) means closing your account.
4. What we collect, and why
We limit collection to what we need for the purposes below.
| Information | Why we collect it | When |
|---|---|---|
| Phone number | To create and secure your account and sign you in by one-time text code; to keep one account per person, which protects price accuracy | Account creation and each sign-in |
| One-time sign-in codes | To verify you control the phone number (codes expire after 10 minutes) | Each sign-in |
| Location of your device when you start a price report and when you submit it, or when you suggest a missing station | To confirm you are at the station (reports count only within about 300 metres), or to show us where a missing station is | Only when you report a price or suggest a station |
| Location of your device while browsing | To show stations near you; used in your browser and in requests for nearby stations, not stored in your account | Only if you allow location access |
| Price reports: station, fuel grade, price, date and time | To provide and verify crowd-sourced prices | When you report |
| Photos of price signs (optional) | To help verify reports; embedded location and device data are removed on upload | When you choose to add one |
| Station ratings, station suggestions, followed stations | To provide those features | When you use them |
| Saved vehicles (year, make, model, fuel type, fuel economy) and preferences (theme, units, currency, border crossing) | To provide the trip calculator and your settings | When you add them |
| Username (optional) | Shown publicly on your reports and leaderboards, only if you turn on report attribution | When you set it |
| Display name (optional) | Shown publicly only if you win a raffle draw | When you set it |
| Points, raffle entries, reward requests | To run the points program and raffle | As you earn and redeem |
| Prize delivery details (only what is needed, for example an email address for a gift card; we tell you what is needed when we ask) | To deliver a prize or reward | Only when you win or redeem |
| Feedback and support messages | To respond and improve the Service | When you contact us |
| Push notification address issued by your browser | To send notifications you asked for | Only if you turn notifications on |
| IP address, browser and request information | To protect the Service against abuse (for example limiting repeated sign-in attempts) and operate it; may appear in our hosting provider's technical logs | Automatically |
We do not collect information for advertising, and we do not use advertising cookies, third-party analytics or tracking technologies.
5. Cookies and similar technologies
- Sign-in cookie (strictly necessary): keeps you signed in for up to 30 days. The Service does not work without it.
- Settings stored on your device (theme, filters, sort order): kept in your browser's local storage and not sent to us.
6. Automated decisions
When you submit a price report, our systems automatically compare it with other recent reports for the same station and decide whether to accept it, how many points to award, and how much weight your future reports receive (your reliability score). These decisions are made by automated processing. You may ask the Privacy Officer about the personal information used and the main factors behind a decision about you, have that information corrected, and ask for the decision to be reviewed by a person.
7. What is public
- Station prices, price history and combined ratings - not linked to you unless you turn on attribution.
- Your username, only while report attribution is on.
- Your display name, only if you win a raffle draw.
- Photos submitted with price reports may be displayed to support those prices.
8. Disclosure to others
We do not sell, rent or trade personal information, and do not share it for advertising.
We disclose personal information only:
- To service providers who process it on our behalf, under written agreements that require them to protect it and use it only to provide their services to us (listed below).
- As required or permitted by law, for example in response to a valid legal order, to protect the rights, safety or property of FuelFi, our users or the public, or to investigate fraud.
- In a business transaction, such as a merger or sale of the business, to the other party, under confidentiality obligations and only as permitted by law.
Our service providers:
| Provider | Service | Information involved | Location |
|---|---|---|---|
| Twilio Inc. | Sending sign-in codes by text message | Phone number, code | United States |
| Render Services, Inc. | Hosting the Service and its database | All information we hold | United States |
| Zoho Corporation | Messages you send to our @fuelfi.ca addresses | Canada | |
| Your browser's push service (e.g. Apple, Google, Mozilla) | Delivering notifications you turned on | Notification content and address | Varies |
When you save a vehicle, we look up its fuel economy from the United States government's fueleconomy.gov service using only the vehicle's year, make and model. No personal information is sent.
9. Storage and transfer outside Canada
Personal information is stored and processed in the United States by our hosting provider and may be processed in other countries by our service providers. It may be accessible to courts, law enforcement and national security authorities of those countries under their laws. Before information about Quebec residents is communicated outside Quebec, we assess whether it will receive adequate protection, as Quebec law requires.
10. Retention, deletion and de-identification
- We keep personal information only as long as needed for the purposes above or as required by law.
- Account deletion. You can delete your account at any time in Profile > Delete account. We then permanently delete your phone number, names, saved vehicles, followed stations, notification settings, station suggestions, reward requests, feedback and support messages, and sign-in codes.
- Contributions kept in de-identified form. The price reports, their photos and the station ratings you submitted are kept as part of FuelFi's price history and ratings, which other users rely on. On deletion they are separated from your account and from any identifier; your device's location when you started and submitted each report is deleted. We will remove a specific photo on request to privacy@fuelfi.ca.
- Raffle draw records are kept for audit purposes with the winner's identity removed.
- Backups. Deleted information may remain in our hosting provider's backups for a limited period before it is overwritten in the normal course.
11. Accuracy
We rely on you to keep your information accurate. You can update your settings in the app or ask us to correct information.
12. Safeguards
We protect personal information with safeguards appropriate to its sensitivity, including encrypted connections (HTTPS), access controls limiting who can reach production systems, and removal of location data from uploaded photos. No method of transmission or storage is completely secure.
Privacy incidents. If a breach of security safeguards involving your personal information creates a real risk of significant harm, we will notify you and the Office of the Privacy Commissioner of Canada, and, where Quebec law applies, the Commission d'accès à l'information, as the law requires.
13. Your rights
Subject to legal exceptions, you may:
- access the personal information we hold about you and learn how it is used and disclosed;
- correct inaccurate or incomplete information;
- withdraw consent as described in section 3;
- delete your account (section 10);
- where Quebec law applies, ask that personal information you provided be communicated to you or to another organization in a structured, commonly used technological format, and ask us to stop disseminating or to de-index information where the law allows.
Send requests to privacy@fuelfi.ca. We may need to verify your identity, normally by confirming control of your account's phone number. We respond within 30 days, and will tell you if we need more time or cannot fulfil a request, and why.
Complaints. Please contact our Privacy Officer first. You may also complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or, in Quebec, the Commission d'accès à l'information du Québec (cai.gouv.qc.ca).
14. Age
The Service is intended for individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18; if we learn we have, we will delete it.
15. Changes to this Policy
We may update this Policy. We will post the updated version with a new "Last updated" date and, for significant changes, notify you in the Service before they take effect. Where your consent is required for a new purpose, we will ask for it.
16. Language
This Policy is published in English.
17. Contact
Privacy Officer, Price Peer Corp. (operating as FuelFi)
privacy@fuelfi.ca